The world is brimming with information and becoming more saturated everyday. Augmented Reality is the ability to put that information into context by overlaying computer graphics on top of the real world.
Here’s a great TED talk on Augmented Reality from Matt Mills.
How do we do it?
We use a variety of techniques, from GPS to image tracking, to determine your location and perspective. We then determine what information you care about, and integrate it into your environment so that you have an enhanced view, that interacts with the world around you. Using a mobile device, such as an iPhone or Android, you can look though the screen at an enhanced view of the world. Download our demo to experience augmented reality for yourself.